For me email marketing is about creating a subscriber experience that will not only help drive sales, but also reflect the values and sentiments of the company. Every part of the email journey is designed, developed, tested, and analyzed with this in mind. High engagement comes from an enjoyable and rewarding experience, and I pride myself in delivering that experience.
My work optimizing, developing, and testing Houser Shoes email marketing campaigns, automations, and segments has resulted in a 16% increase in open rate, 68% increase in click rate, 129% increase in conversion rate, and 76% increase in revenue on average for 2021 over 2020. Below are some select email designs from my time working with Houser Shoes.
